| #BackfireAlley #258 #joelamastus #dads #10-30-2016 |
| DADS 258 |
| Some retail websites now require, you input all of your info, before they will show shipping, taxes and handling charges. I don't know what hare brained idiot thought this was a good idea, but it is not! I, for one, will not deal with a company that resorts to these type of tactics to make a sale. If I had to do this at every website I visited, it would take hours to purchase a product. Not only that, but shipping and handling charges can be enormous. I will not buy anything online, without this information. But, I will not fill in all my info, to find out the charges, either. If I am looking for a product and I come across your site and your company is using these tactics, be forewarned, I will not buy anything from your site. Hell, I'll leave as soon as I discover this crap and I may publish a list of companies that practice this type of greedy, belligerent bullshit. I would rather look it up and drive to pick it up than deal with a company that practices this crap. You'll do a lot more business being customer friendly, than being a dick. I'm just sayin'! |
| ...is not how to you sell your product. What you must understand, is that if you only sell print, you do not own a business. You own a tax write off. If you have decided, that after a potential customer reads your online information a couple of times, you can black out articles, in an effort to force the reader to subscribe to your publications, you're sadly mistaken. They'll just go elsewhere. Restricting content will not get you where you need to go. Neither will restricting "Share This Buttons." Having a "share button" for facebook and twitter only, limits your exposure. You need your brand on absolutely everything you can get your hands on. Not putting images on a news article, practically kills the article, right out of the gate. Our society is image and graphic driven. It's what catches the eye in a single glance. The idea that you can live off the written (printed) word, is a dead and archaic notion. The Internet changed all that. Not only do you need well written and informative articles, but flashy graphics and images, are the icing on the cake! You need to expand the graphics, advertising, computer and internet divisions of your companies. I realize this will cost money, but if you don't reinvest, as I said before, all you own is a write off. And in some business models, I guess that's enough. |
| If you are a newspaper or any member of the print industry, this... |
